ONE ROQ Spirits, makers of Internationally Award-winning, American-luxury vodka, ONE ROQ®, announces today its initial direct public equity offering through StartEngine.com and ONEROQClub.com. Proceeds will be used to launch its category pioneering lifestyle platform, ONE ROQ Vodka Club™ and the “Own Your Spirit” cultural ad campaign.
New York, NY -- (ReleaseWire) -- 10/17/2018 -- ONE ROQ Spirits, LLC, American purveyor of ONE ROQ luxury vodkas, has announced this today (3pm Eastern Time) its initial public offering through StartEngine.com and ONEROQClub.com, where proceeds will be used to introduce and expand its experiential lifestyle platform, ONE ROQ Vodka Club™. The club is designed to offer all-consumers (not just the wealthy) a chance to experience ownership of a world-class luxury spirit at the ground floor, and the authentic lifestyle and financial privileges that come with it. Privileges include: ownership in the brand (and the upside potential), a dividend in profitable years, a vote to influence company direction, VIP invitations to company sponsored events, referral rewards, lifestyle content, on-demand concierge for ordering and gifting, and other uniquely designed app tools designed to enhance member experience and optimize company performance.
With a first-to-market advantage the ONE ROQ Club platform is anticipated to pioneer a new industry category, expand the company's footprint and rapidly acquire valuable market share of the coveted premium high-end vodka category.
Last year, the distilled spirits industry generated $76 billion in retail sales, with vodka making up over 30% - the lions share among the five major categories of spirits. According to the Distilled Spirits Council of America, the category grew at just under 6% CAGR in the US in 2016, with the overall industry experiencing its 8th consecutive year of positive growth. For the last twelve years the market has been routinely categorized as yielding some of the highest exit multiples of any other consumer vertical. At the same time barriers to entry remain among the highest, too.
"The company has been a patient and responsive learner," states Garrett Green, Founder & CEO of ONE ROQ. "We are a unique brand that was willing to invest time and money to establish the right foundation, including developing and validating the product, producing several high-profile awards and partnerships, and gaining the critical industry expertise that will allow us to avoid industry landmines moving forward. With a novel financial and customer acquisition strategy in place, ONE ROQ is now in position to build itself into a highly disruptive luxury spirits brand serving a large, discerning crowd of investment-savvy consumers."
The company's competitive differentiator lies in its focus to deliver on superior American-luxury product quality, a world-class owner experience, and the promotion of its core beliefs to draw a clear contrast between itself and all other brands who merely 'pretend' to be a lifestyle spirit.
"Nearly all brands within the industry rely on traditional 'Lifestyle Advertising' as a core method of building consumer desire. This scheme is the practice by large companies of associating their brand with the image of a lifestyle of status or success, in an attempt to make consumers believe they will acquire that lifestyle when they buy that brand," states Green. "ONE ROQ believes this is disingenuous, because ONE ROQ knows that real lifestyles privileges are enjoyed by – and only by - brand owners.
About ONE ROQ Spirits
ONE ROQ Spirits, founded in 2012 by American entrepreneur, Garrett Green, produces internationally award-winning luxury vodkas distilled from mid-western, American corn, and artisanal water sourced from the Colorado Rockies. The vodka, which is also gluten, sulfite and sodium free, is available in four expressions: Super-Premium (original), Raspberry Magenta, Dark Chocolate Truffle, and Loganberry (blackberry + raspberry). ONE ROQ received its gold medal in the International SIP Awards in San Francisco within one hundred and twenty days of its initial market introduction. Following this accomplishment, the brand immediately received praise with several, high-profile partnerships with renowned luxury brands such as Robb Report Magazine, Rand Luxury and Bentley Motors, Mercedes Benz, Maserati, Elite Traveler, the Fort Lauderdale Boat Show, Black Book Mag, and more. In 2012, the Enquirer wrote of A-list celebrity, Catherine Zeta Jones, purchasing bottles of the vodka in a liquor store nearby her estate in Upstate New York. Today, ONE ROQ is preferred vodka by consumers with passion for the highest quality, principled spirits of America. ONE ROQ Vodkas are available for home delivery and via select retailers worldwide. For more information, visit http://www.ONEROQClub.com, or e-mail: PR@ONEROQClub.com.
About The Founder
J. Garrett Green is an American, award-winning brand strategist, serial entrepreneur, and counter-culture enthusiast.
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